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sustainability at Sure Paper
Sustainability is a core principle guiding Sure Paper’s long-term development. As a professional paper and packaging material supplier serving global markets, we are committed to responsible sourcing, environmentally conscious production, and continuous innovation.
By integrating sustainability into our raw material selection, manufacturing processes, supply chain management, and product development, Sure Paper aims to deliver high-quality paper solutions while reducing environmental impact and supporting a more sustainable future for food packaging.
A Sustainability Story: Rethinking Paper Cups for a Healthier Planet
Today, most paper cups on the market are made with PE (polyethylene) coating to achieve moisture resistance. While effective, PE is not the most environmentally friendly solution. At Sure Paper, we believe sustainability is not about choosing the easiest path—it is about choosing the right one, even when it is difficult.
The impact of plastic pollution is becoming increasingly clear. According to The New York Times, microplastics have already entered the human body. Research presented at the United European Gastroenterology Conference found microplastic particles in stool samples from volunteers across eight countries. Globally:
- 83% of tap water samples contain microplastics
- Over 90% of salt brands are contaminated, with sea salt most affected
- Scientists predict that 460 million tons of plastic waste will be generated worldwide within the next decade
- According to the United Nations Environment Programme (UNEP), by 2050, there could be more plastic than fish in the oceans
Most plastics do not biodegrade. Instead, they take over 400 years to break down, fragmenting into smaller particles that are consumed by marine life and eventually enter the food chain.
In response, governments worldwide are taking action. Chile has implemented a nationwide plastic ban, the European Union has prohibited many single-use plastic products, South Korea aims to reduce plastic waste by 50% before 2030, and countries such as China, India, and many regions in South America have introduced plastic restriction policies.
Against this global backdrop, Sure Paper continues to move forward in sustainability, step by step.
Exploring Alternatives: PLA and Water-Based Coatings
To reduce dependence on traditional plastic coatings, Sure Paper is actively developing and promoting PLA-coated and water-based coated paper solutions. These alternatives require higher costs, stricter technical standards, and more advanced equipment, but they represent a truly sustainable direction for the paper cup industry.
What Is PLA Coating?
PLA (Polylactic Acid) is a biodegradable polymer derived from renewable resources such as corn or sugarcane. Key advantages include:
- Biodegradable under industrial composting conditions
- Reduced reliance on fossil-based plastics
- Safe for direct food contact
What Is Water-Based Coating?
Water-based coatings use water as the primary carrier instead of plastic or chemical solvents. Key advantages include:
- Improved recyclability and compostability
- Minimal environmental impact
- Reliable barrier performance for food and beverage packaging
Supporting Customers in the Transition to Plastic-Free Solutions
Sure Paper is actively supporting customers in several European markets in the development of PLA-coated and water-based coated paper products, helping them gradually transition from traditional PE-coated materials to plastic-free alternatives. This transition is not achieved overnight—it requires close collaboration, technical adaptation, and a shared long-term vision.
By working side by side with our customers, Sure Paper assists in material selection, performance testing, and production optimization to ensure that sustainable alternatives meet both functional requirements and regulatory expectations. Through these efforts, we aim to reduce reliance on fossil-based plastics while maintaining product performance and food safety.
This collaborative approach reflects Sure Paper’s belief that sustainability is not only a responsibility of manufacturers, but a shared commitment across the entire supply chain. By enabling our customers to adopt more sustainable solutions step by step, we contribute to a cleaner environment and support the global movement toward a plastic-free future.
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Our Sustainability Commitments
Responsible Raw Material Sourcing
Sure Paper sources raw materials from responsibly managed forests, working closely with reputable paper mills to ensure long-term resource sustainability and stable product quality.
FSC® and PEFC™ Certified Products
Our paper products are certified by FSC® and PEFC™, ensuring traceability and compliance with internationally recognized standards for sustainable forest management.
Environmentally Conscious Production Processes
We continuously optimize our production processes to reduce resource consumption and improve operational efficiency, supporting environmentally responsible manufacturing practices.
Waste Reduction and Material Efficiency
Through careful production planning and process control, we aim to reduce material waste and maximize the efficient use of raw materials throughout the manufacturing cycle.
Sustainable Packaging Solutions
Sure Paper promotes sustainable packaging by reducing excessive packaging and using recyclable materials whenever possible, while ensuring compliance with food packaging safety requirements.
Responsible Supply Chain Management
We work with long-term supply chain partners who share our commitment to environmental responsibility, encouraging sustainable practices across the entire value chain.
Product Safety and Compliance
Our products are designed to meet relevant food packaging and market regulations, helping customers comply with local standards and industry requirements in their respective markets.
Customer-Oriented Sustainability Support
We support our customers by providing reliable, compliant, and sustainable paper solutions, helping them achieve their own sustainability and regulatory goals.
Continuous Improvement and Process Optimization
Sustainability is an ongoing process at Sure Paper. We implement annual process improvements based on internal reviews, customer feedback, and market developments.
Long-Term Commitment to Sustainable Development
Sure Paper remains committed to long-term sustainable development, balancing environmental responsibility, operational efficiency, and customer value to build lasting partnerships worldwide.
Moving Forward Together
Sustainability is not a destination—it is a journey. By investing in PLA coatings, water-based coatings, certified materials, and responsible processes, Sure Paper is proud to support brands that care about the environment, food safety, and the future of our planet.
Contact Sure Paper to explore sustainable paper solutions tailored to your needs.
